The Boulevard at Jumeirah Emirates Towers is home to iconic designer boutiques, popular cafes and restaurants, and health and wellness clinics. It’s a one-stop shop for all community needs, including select government offices, with over 30 retail outlets across the destination. One of its top draws is AREA 2071, a “garden of innovation” where start-ups, creatives, freelancers, and incubators can connect, collaborate and solve critical challenges facing our world.